Football Coach.
Mentor.
Podcast Host.
Helping young athletes and their parents think, decide, and perform better. Founder of Alliance Football Club Dubai. Followed by 10M+ across TikTok, Instagram, and YouTube.
Football Parent Code
The Manual Football Parents Never Got.
Most parents hurt their child's football dream without realising it. Not because they don't care — because nobody told them how. This course changes that. 6 modules built from 20+ years on the pitch, coaching thousands of players and the families behind them.
Resetting the Parent Mindset
Your role is a support system — not a control system.
The Long Game
What actually matters at each stage of football development.
Your Role: Home, Sidelines & Club
What to say, when to step back, and how to avoid the big mistakes.
Building Internal Drive
Motivation and resilience — without the pressure.
Coaches, Clubs & Setbacks
How to handle conflict, cuts, and disappointment the right way.
Your Parent Playbook
Put it all together into your own clear, practical plan.
Bonus: Nutrition, Recovery & Lifestyle
What actually matters — and what's just hype.
Football Player Code
Stop Drifting. Start Operating.
Most teen footballers have potential. Few have the system to unlock it. This 4-week summer program gives serious players the mindset, intentions, and daily habits that separate those who grow from those who plateau.
The first 77 players to join get the founding price permanently locked in. After that the price increases to $247 and never comes back down. This is a one-time opportunity.
77 Spots at $197 — then $247 permanentlyWho Are You as a Player?
Define your identity before the season defines it for you.
Eliminate the Noise
Social media, comparison, and the distractions killing your focus.
Build Your Daily System
The habits and routines of players who keep improving.
Handle Pressure & Setbacks
Coaches, cuts, bad games — how to respond, not react.
Live Q&A with Coach Mehran
Mid-July — ask anything, get real answers.
Conversations That Make You Think Differently.
Football, youth development, parenting, mindset, and the decisions that define character. Hosted by Mehran Rowshan. New episode every week — available in English and Persian on all major platforms.
Listen to the Podcast →Mehran Rowshan
I grew up obsessed with football. Not just playing it — understanding it. What makes a player thrive. What holds them back. Why talent alone is never enough.
That obsession led me to coach at Arsenal FC, build Alliance Football Club from nothing into one of Dubai's most respected football organisations, and spend 20+ years working with players, parents, and families across the world.
Today I channel everything I've learned into the Rowshan Podcast, the Football Parent Code, and private mentorship — because the game has always been bigger than the pitch.
Full Story →
Awarded at the Middle East Sports Industry Awards (SPIA) — recognising Mehran's dedication to youth development in sport and his impact on the next generation of athletes in the region.
Let's Work Together.
Whether you're a football parent, a young athlete, or someone who wants to think differently — there's a way to work with Mehran. Start with the course, listen to the podcast, or reach out directly.