Every Child Deserves a Chance to Play.
Football is more than a game. For many children around the world, it is the one thing that gives them joy, identity, and hope. Since 2015, we have been collecting and donating football gear to underprivileged kids across the world — because no child should be kept off the pitch by something as simple as not having boots.
It started in 2015 with a few kits, balls, and boots collected from players at Alliance Football Club. No big plan — just a simple belief that the gear sitting in our cupboards could change a child's day somewhere else in the world.
Over the first ten years, we collected everything football-related — backpacks, shin guards, jerseys, balls, cones, goalkeeper kits, and boots. Thousands of items donated by players, parents, and the Alliance community.
In 2024, we made a deliberate decision: boots and goalkeeper gloves only. Because after ten years of doing this, we learned that the things most underprivileged kids have never owned — the things that change everything for them — are a pair of football boots and, for young keepers, a pair of gloves. Many of them have only ever played barefoot or in worn-out shoes.
"Sometimes, a pair of boots is more than just gear — it's a child's first step toward believing in their own future."
This year's focus is simple: as many pairs of football boots and goalkeeper gloves as possible. New or gently used. Any size. Any brand. Every pair will go directly to a child who has never owned one.
The response from our players, families, and community has been incredible — but we are always collecting. If you have boots or gloves sitting in your cupboard that no longer fit or get used, they belong on a pitch somewhere in the world.
NEED A PAIR? REQUEST ONE.
FOR FAMILIES IN THE UAE
We have used / new football boots to give to young players across the UAE who need them. If a pair would help your child keep playing, fill in the form below. Everything you share stays private with our team.
Because sometimes, a pair of boots is more than just gear — it’s a child’s first step toward believing in their own future.
